Audiobook and Daily Motivation App Generates over 2,500+ App Installs per Week

Case Study: PepTalk App

PepTalk is a motivational app that offers daily motivational messages and audiobooks to its users. They came to us seeking help with increasing their app installs and boosting their ranking on the App Store.

Project Overview

PepTalk had a unique offering, but they were struggling to attract enough users and increase their app installs. They needed a comprehensive marketing strategy that would help them increase their user base and generate more app installs. Our team was tasked with developing and executing a marketing campaign to achieve these goals.

Marketing Campaign Structure

To achieve PepTalk's goals, we developed a marketing campaign that included the following tactics:

• Apple Search Ads campaigns targeting individuals searching for motivational apps and audiobooks, showcasing the unique benefits of the app
• Facebook and Instagram ads targeting individuals interested in personal development and motivation, highlighting the unique features of the app
• Influencer marketing campaigns to leverage the reach and influence of popular motivational speakers and bloggers to promote the app
• Email marketing campaigns to engage with current and potential users and promote the benefits of using the app

We also implemented advanced tracking and analytics to monitor the performance of each campaign and make data-driven decisions to optimize our efforts.

Results

Our marketing campaigns for PepTalk were able to generate the number of users they needed to remain profitable, achieving the following results:

• Over 2,500 app installs per week
• Increased ranking on the App Store in the motivational app category
• Increased awareness and interest in the app among target audiences

Our approach allowed us to reach a wide audience and generate significant interest in PepTalk's unique and beneficial motivational app. By promoting the benefits of the app and highlighting its unique features, we were able to generate over 2,500 app installs per week and increase the app's ranking on the App Store. The influencer marketing campaigns helped to leverage the reach and influence of popular motivational speakers and bloggers to promote the app and generate even more interest among target audiences. Additionally, the email marketing campaigns helped to engage with current and potential users and promote the benefits of using the app.

The marketing campaign included a variety of tactics, such as Apple Search Ads, Facebook and Instagram ads, influencer marketing, and email marketing, all of which were optimized based on data-driven decisions to achieve the best possible results.