B2B Ecommerce Company Increases Sales by 520% with social media ads

Case Study: Rollo Printer

Rollo Printer is a thermal shipping label printer, used by many E-Commerce companies and small businesses that ship out their own orders. This printer is extremely user-friendly and integrates with most of the top web platforms such as Shopify, Big Commerce, Etsy, and more. It also connects to your USPS or Fedex shipping account for increased flexibility.

Project Overview

When Rollo Printer came to us for help with their Marketing Campaigns, they needed a cost-effective solution in their B2B advertising campaigns where they would be selling their thermal label printers to small E-Commerce shops that were shipping out their own orders and needed a better label printing solution.

Marketing Campaign Structure

B2B Advertising Campaigns are very different than your typical E-Commerce marketing demographics. Using our advanced targeting methods, and audience testing, we were able to successfully increase their daily orders by more than 520% and turn their campaigns profitable.

• Facebook Ads campaigns (B2B)
• Instagram Ads campaigns (B2B)
• Google Search & Display Ads
• Retargeting campaigns to bring back website visitors
• Retargeting campaigns to recover abandoned carts

Results

After our initial Ads testing phase, Rollo Printer finally had a reliable and predictable way to bring in new customers on a daily basis. Before working together, their website sales were unpredictable. Once the marketing traction picked up, Rollo finally found a steady daily and weekly sales volume which we could hit consistently and remain profitable in our Ad Spend.

• Daily and Weekly Sales increased over 520%
• Profitable Marketing Campaigns they could rely on
• Website Traffic increased over 20x on average
• Over $30,000+ in new sales generated
• Thousands of new leads for their email list