App Marketing Campaign drives over 550,000+ new daily users

Case Study: Dabbl

Dabbl is a fun new app (for iOS and Android devices) that allows users to complete surveys, quizzes, and other games in return for gift cards. Some of their gift card partners include major brands like Amazon, Target, Walmart, Best Buy, Disney, Bass Pro Shops, and more.

Project Overview

Our main objective when working with Dabbl was to setup and manage an ongoing Facebook & Instagram Ads campaign that would generate new App Installs for $2.50 or less on average. By hitting this goal, and increasing their number of daily users we would be able to help them grow and secure more business funding that very same year.

Marketing Campaign Structure

The App Install campaigns we created and managed for them were split between iOS users, and Android users. After detailed analysis on their active users, we were able to create cost-effective marketing campaigns that delivered on their goals.

• App Install campaigns for iOS (iPhone) users
• App Install campaigns for Android phone users
• Technical Analysis of Ad Performance, Targeting, Demographics, etc.
• Audience testing that helped us reach more than 75M users in USA

Results

Once our marketing campaigns started, Dabbl noticed an immediate improvement in the quality of their new users, along with many other metrics such as time users spent on their App which indicated good campaign performance.

• Over 550,000+ new App Installs (USA)
• Improved user quality and App engagement metrics
• More than 50,000 new users registering each month
• Marketing goals were achieved and they were able to raise over $1.5M+ in Series A funding based on metrics we helped them achieve