Health Insurance Company Reaches New Customers and Reduces Costs per Lead by 52%

Case Study: Cenegenics

Cenegenics is a health insurance company that offers customized health plans and preventative care to help individuals optimize their health and wellness. They came to us seeking help with increasing their customer base and reducing their cost per lead.

Project Overview

Cenegenics had a unique value proposition, but they were struggling to attract new customers and generate leads cost-effectively despite a large advertising budget of $150,000/month. They had tried various marketing tactics in the past, but were not seeing the desired results. Our team was tasked with developing a comprehensive digital marketing strategy that would help them increase their customer base and reduce their cost per lead.

Marketing Campaign Structure

To make the most of Cenegenics' large advertising budget, our team developed a highly-effective multi-channel marketing campaign that included the following tactics:

• Facebook and Instagram ads targeting health-conscious individuals in the US, highlighting the company's unique services and benefits
• Google Ads campaigns targeting individuals searching for health insurance and preventative care options
• Email marketing campaigns to engage with current and potential customers and promote new health plans and services
• Video marketing campaigns to showcase the company's unique services and benefits

We also implemented advanced tracking and analytics to monitor the performance of each campaign and make data-driven decisions to optimize our efforts.

Results

Our digital marketing campaigns for Cenegenics exceeded all expectations, achieving the following results:

• Thousands of new customers generated
• Cost per lead reduced by 52%
• Return on Ad Spend (ROAS) increased by 195%
• Email open rates increased by 67%
• Video marketing campaigns generated millions of views and increased brand awareness

Our multi-channel marketing approach allowed us to reach a wide audience and generate significant interest in Cenegenics' unique services and benefits. With a large advertising budget, we were able to drive significant business growth and reduce the company's cost per lead, resulting in a more cost-effective marketing strategy. The video marketing campaigns were particularly successful in generating millions of views and increasing brand awareness. By continually monitoring and optimizing our campaigns, we were able to sustain this growth over time and help the client achieve their business goals.